CLEVELAND, OH—With the presidential campaign beginning to heat up all across the nation, each candidate is working to increase their appeal to likely voters across an array of domains. A recent poll discovered that, among the elements that United States voters value, calling everybody "folks" is universally favored.
Presidents and presidential hopefuls have been using this tactic for many years, apparently finding synonyms such as "people," and "citizens" too off-putting or alienating. But for whatever reason, "folks" seems to foster a sense of down-to-earthedness and heartwarming familiarity, universally increasing the favorability of candidates that use the word.
Thus, candidates have been working around the clock to use it more frequently than each other. For example, democratic candidate Kamala Harris released a statement last night that reads, "I've so enjoyed meeting all these folks on the campaign trail. Folks in retail, folks in business. White folks, and folks of color. I'm looking forward to meeting more folks real soon, too!"
In an equally un-eloquent speech, Senator Cory Booker opened a rally with "You folks sure are good folks, and I know a lot of folks. My own folks were folks, and their folks were also folks, folks. Folks folks folks folks folks."
Thus far, the trend seems to be paying off, as there is a general trend in the polls that is rewarding the use of the word. In fact, statistics suggest that for every use of the word "folks," a candidate wins over an average of 6.4 voters, and many of them are registered republicans.
With so much time left in the campaign, there appears to be no end to this new tactic. However, some candidates may attempt to pair it with the ever-popular closed-hand-with-the-thumb-pointing-forward-and-gently-pounding-the-podium motion, which may leave them indestructible.