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Writer's pictureTodd Blankenship

Tech Breakthrough: HP Invents Ink Cartridge Capable of Printing As Many As 10 Pages



PALO ALTO, CA—In a highly anticipated development, tech company Hewlett-Packard has announced a breakthrough in printer technology with the "ultra-capacity cartridge" for home printers. The new cartridge is reportedly capable of printing up to 10 pages of text, although the company walked back the estimate in their statement. The report reads, in part, "Our customers are what make this company great, and we have heard you. We are pleased to announce that, after 6 years of research and development, we now have the technology to allow everyday printer users to produce as many as 10 pages of clear, crisp text from a single cartridge, all from the comfort of their own homes." However, the fine print of the press release was less optimistic about the new development, stating, "These figures are based on quadruple-spaced, size 8 Arial font, using a light gray text shade." Additionally, there are some concerning questions remaining about this alleged "breakthrough," such as the cost. The press release touted the new cartridges as "costing only $60 per unit," which does not strike many consumers as a good value. What's more is the statement, "To ensure that our customers are getting only the highest quality of print, and to assist them in maintaining the longevity of their machines, all HP printers will run a check to ensure that only genuine HP cartridges are used in the printers." HP responded to a request for clarification by stating that all printers would melt should a non-genuine cartridge come within 15 feet of them, and that "this is to encourage consumers to maintain their standards of quality." HP's statement acknowledges also that disposal of spent cartridges is often a burden and environmental concern, and so has offered several options on their webpage for their reuse. One suggestion is to create sculptures out of old cartridges, perhaps honoring HP in monuments or memorials, and placing them in consumers' yards or places of work. They also suggest that spent cartridges make excellent paperweights or toys for young children who may enjoy stacking them atop one another. The company plans to release more ideas and encourages others to use social media to share their creative works with used cartridges. The company expects to have these new cartridges in stores by next week, and states that consumers may purchase them now on the HP website.

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