WESTLAKE VILLAGE, CA—Dole Food Company, one of the largest producers of fresh produce in the world, recently publicized some research that indicates its promotional stickers that go on some of its bananas account for nearly one fourth of all movie ticket sales.
"It appears that almost one in four people who go to any given movie first learned about the movie just before biting into one of our fresh, nutritious, perfectly ripe bananas," said company spokeswoman, Melinda Demeter. "It comes as no surprise that people with great taste in good, wholesome movies would also have great taste in their primary source of potassium and other vitamins and nutrients."
Dole explains that the research they funded found that the sequence of events between banana purchase and movie ticket purchase followed a clear pattern:
The savvy and articulate shopper sees the flawless banana specimens that are just about to reach peak ripeness.
Drawn to the bananas, as if by siren song, the health-conscious consumers would select the reasonably priced, sustainably produced bananas and take them to the checkout for purchase.
Upon selecting a banana to eat for a midday snack or breakfast supplement, or perhaps even as a healthy addition to a bowl of ice cream, the fruit lover would notice a promotional movie sticker somewhere on the beautiful yellow skin of the banana, and say aloud, "My, what have we here?"
While admiring the perfect texture of the banana and feeling confident about its low calories and high nutrition, the well-cultured individual would then take careful stock of the sticker's excellent design and placement, and easily remember the clever title of the movie.
The satiated and guiltless shopper would then arrive at the movie theater within an average of 3 days, search the title of the banana sticker movie, and purchase tickets.
Dole hopes that the research findings will help a struggling Hollywood to expand its advertising reach through more fresh produce, to find a broader audience of intelligent consumers who will undoubtedly outlive their fried-food eating diabetic neighbors.
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